
RDLB IV - INSIGHTS
"A Living Archive of Thought, Discovery, and Perspective"
RDLB IV
This section is more than a blog. It’s a reservoir—a curated space for the thoughts, discoveries, and documents that have shaped my worldview across both my professional and personal life.
It is a living archive. A record not just of what I’ve done, but of what I’ve learned.
Here, you’ll find fragments of investigations, global trend analyses, psychological reflections, and creative briefs. Reports that challenged my thinking. Conversations that shifted my trajectory. Data that exposed new truths. And writings—some mine, some from minds I admire—that capture the nuanced intersections of politics, culture, communication, and human behavior.
Insights is a living archive. A record not just of what I’ve done, but of what I’ve learned.
Because our most valuable asset as thinkers, strategists, creators—or simply as human beings—is not what we know, but how we allow what we encounter to transform us.
This is where those transformations live.

Discover more...
Learn The Game Capsule
KFC Digital Campaign
Discover how this brand made a difference.
Learn The Game Capsule
"Brands & Mascots"
How much do you know about brand mascots?
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#Deinfluencing
It’s easy to lose trust, and it’s a lot harder to gain it back.
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Toblerone
Discover how Toblerone managed to create a unique logo that can tell a story and be memorable at the same time.
Learn The Game Capsule
"The Von Restorff Effect"
The Von Restorff effect, commonly known as the isolation effect, is one of the simplest and also most impactful design principles used in marketing today.
Learn The Game Capsule
Brand Sponsorship the Roman Republic and 2022 World Cup
What do gladiatorial fights, twinning tea, and the World Cup all have in common?
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RDLB | Papers
A startling statistic from the U.S. Bureau of Labor Statistics, say more than 15 million people quit their jobs since April in the U.S. alone. It reflects on the aftermath of the pandemic which proved working with no mission, value, or culture will lead to a dissatisfied and disengaged work force.